Colorbond®
Branding Project
My roles | Art Direction | Design
COLORBOND® steel, made by BlueScope, are one of Australia’s most loved building products. COLORBOND® steel has earned its position as an iconic Australian brand having began over 50 years ago. Inspired by the unique duality of Australia’s beauty and strength, COLORBOND® steel is designed to echo it and built to weather it.
My role in this project was Art Direction and Design for the brand look and feel including print, point of sale and outdoor. This included attending photoshoots in Sydney to create the style and cohesive look for residential and studio photography, overseeing styling / retouching and collaborating with the Client / Account Directors to achieve the desired outcome. Brand Book created by Special.
Created at Richards Rose
Photographers: Shannon McGrath (Melbourne) and Chris Warnes (Sydney)
Stylists: Lara Hutton, Tess Thyregod and Jess Kneebone